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The HR role is growing in strategic complexity.

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In the past, human resource professionals have spent many hours completing manual tasks. Maintaining HR records, such as tracking each employee’s vacation and sick time, was done with paper or spreadsheets. Creating and distributing reports was also handled manually. Of course, there were also plenty of onboarding tasks to handle…manually too. Modern HR departments have turned to technology to save time and money on these tasks.

By automating HR processes, HR professionals have more time available during their work days. This extra time allows them to take on the true role of HR: working to create a strategy that incorporates culture, health and employee welfare, training and development, ultimately ensuring they’ve got the best talent in the right positions.

Here’s how automation has shifted the role of the HR professional for the better.  

Automation Means More Time to Manage Total Compensation

When administrative tasks are automated, HR employees have more time to spend working on high-level tasks. Managing compensation is one of these tasks. In the days when HR was busy with spreadsheets and paperwork, HR professionals had limited time to think strategically about compensation. With the automation of repetitive, daily tasks, there’s more time to devote to this.

HR professionals can now spend time evaluating what talent is required, what holes exist in the organization, and what skills and fit would help take the organization to a new competitive level.

More time means more focus on the recruitment process, from the search for talent, to interviewing and final decisions. Better outlined information around total compensation and competitive offerings ensures candidates feel respected and valued while decisions are being made.

They’re Investing in Employee Engagement

Employee engagement is a challenge for businesses. Engaged employees are enthusiastic about their work and want the companies they work for to succeed. Employees who feel this way can help companies grow, while disengaged employees can have the opposite effect. Many companies are still measuring engagement once per year, but automation is making it easier for HR professionals to survey employees more often.

Real-time employee engagement surveys can now be conducted thanks to automation. Employee feedback can be collected and analyzed frequently, and the insights can be sent to HR. It’s now so easy to monitor engagement that you can send out surveys on a regular basis without creating extra work.

They’re Becoming Strategic Partners

The human resource department has always had access to a lot of employee data. With automation, this data can be analyzed and used, rather than just being stored. HR professionals can use the data to solve workforce problems and help strengthen the company. Technology helps HR managers deliver real value. They can make their organizations smarter and more effective, and help employees become more valuable vs. simply being administrators of data.

For example, HR professionals can use workforce analytics to learn why good employees are leaving their company. From this they might discover management issues or an unpopular policy is responsible. With this information, they can advise business owners and managers, helping reduce turnover.

Empowering HR Professionals

Technology is now available to empower HR professionals. Once administrative tasks are automated, managing compensation, improving employee health, monitoring engagement, and putting data to use are just some of the ways HR professionals can add value back into their role and field. Companies that haven’t embraced automation yet can get started by using HR technology, like human resource information systems.

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Mario Malatesta

With experience in the financial services industry and the group benefits industry, Mario Malatesta founded GroupQuest Benefits Resources Inc with just his business partner. Today, GroupQuest is a leading Group MGA in Canada with about $150M of group insurance premium in force and a support team of over 35 staff members including: renewal, marketing, sales, and service support teams. GroupQuest has offices in Vancouver, BC and Calgary, AB, as well as a head office in Mississauga, ON.   Mario is married with two children (twins). He enjoys many different sports and travelling with his family.

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